WhatsApp Automation
Automates customer replies without losing conversation context across messages.
The problem
A growing business can’t keep up with WhatsApp inquiries by hand. Replies get slower as volume grows, context from earlier messages gets lost between shifts or staff handoffs, and the same handful of questions get answered from scratch every single time, costing hours that could go toward actually running the business.
The approach
Built an automation layer that tracks full conversation context per customer and per thread, so a reply always accounts for what was already said. Messages route through defined workflows (order status, FAQs, escalation to a human) based on intent, tuned to keep replies fast without sounding like a scripted bot.
What it taught me
The hard part isn’t generating a reply, it’s knowing what the customer already told you three messages ago. Context management, not response quality, is where most WhatsApp automations actually break, and it’s the part most off-the-shelf chatbot tools get wrong first.
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